Your brand deserves a sound as unique as its story. Sonic branding creates a distinctive sound identity that makes your brand instantly recognizable and builds stronger connections with your audience.
SELECT PROJECTS
THE PROCESS
Immerse: We begin by immersing ourselves in your brand's world. This phase is all about deep listening - understanding your mission, values, and audience, while also studying the broader market landscape. Through thoughtful conversations and strategic research, we build a clear picture of where your brand fits and how it can stand out through sound.
Brand Discovery
Strategic Objectives
Industry & Competitor Analysis
Design: Here’s where sound begins to take shape. Working closely with you, we co-create a Sonic Direction and draft a detailed creative guide. From there, we craft several audio options, refining and evolving based on your feedback until we land on the perfect sound expression of your brand.
Sonic Direction
Concept Development
Analysis/Refinement
Final Sound Selection
Activate: With your signature sound finalized, it’s time to bring it to life. We build your comprehensive Sonic Branding Outline, complete with usage guidelines to ensure clarity and consistency across all channels. We also offer hands-on support and best practices to help you integrate and scale your sound across every brand experience.
Sonic Brand Guidelines
Ongoing Brand Support
ABOUT JONATHAN ELIAS
APM Music is partnering with industry powerhouse Jonathan Elias to bring you . Jonathan, through his new company JEM, is
It seems in this day and age, everyone has a brand…or do they? Just how many are recognizable? Or understandable, let alone memorable? Companies worldwide have been trying to solve this for as long as they’ve existed. Jonathan takes you on a journey of relating to brands on an entirely different level. By looking inside your brain, you’ll see why some brands leave more of a mark on you than others—and discover a practice that has been around for centuries. And who knows, it just may make you look at brands in a way you never thought of. Jonathan Elias was born in New York and started composing at age twelve.
While at the conservatory, he began scoring movie trailers, most notably Alien, Ghandi, and Blade Runner. Elias met John Barry, who became his mentor, later introducing him to Duran Duran, which led to various projects with various talents, including Alanis Morissette, B.B. King, Yes, Bono, Johnny Cash, and David Bowie. Elias shifted his focus to advertising— garnering dozens of Clio awards for best music, an Emmy Award for Nike’s "Move," and other advertising trophies for spots like Apple’s “Think Different.” Over the last 40 years, Elias Music has been known for audio brand identities. Their most recognizable work includes Columbia Pictures, Yahoo, the original MTV Moon Landing, Farmer’s Insurance, Liberty Mutual, and FIFA.
